Filippo Bassoli (@bassolix) is something of a digital native, for many years working as the Global Marketing Director at @deuscustoms, and currently holding the same position at MV Augusta, but his choice of machine has never been that way. He’s passionate about engines, whether they are attached to two wheels or four, and whether those wheels are touching asphalt or - in many cases - dirt. As we stand in the vast quarry he recounts his earliest forays on off-road scooters in the countryside, when he was four, and then his memories of building his own bizarre off-roaders in his teenage years.

When he was eighteen he was driving a Caterham Super Seven, the lightweight British kit car. While it had a passenger seat (and zero creature comforts), Filippo often chose to drive alone, because as he says, “it doesn’t skid in third.” His weakness for British cars is never-ending, but this Porsche is his current love affair. He had been looking for a vintage, rally-raced Porsche for years. Not a new build; Filippo was on the hunt for a lived-in car which had really raced.

Original storytelling and photography for Type7 Magazine, later published on Deus International

Joe Cruz is an artist and creator of imagery ready to shape a new form of communication and by looking at his work is hardly impossible to not think of what art is or should be.

His body of work is rooted in the excitement and endless possibilities of playing with two contrasting sources of materials: Combining highly functional and basic office equipment alongside traditional art materials.

Through the construction and framing of images, he create an ambiguous narrative for the viewer that is quite unclear on his method:

“I like to lead the viewer on, leaving them unclear of the artistic process, time period, subject matter, image source.

The works have a mysterious nature, which I extort through my highly multi- layered approach to image making.

They hold a simplified, strong and dynamic quality, often blurred, glitchy or out of focus. “

His approach to art is very material, he has to get close, he scans and he draw and the he print again, scan one more time, until something tells him to stop, an inner voice - many creatives have - that tell him that he’s got it.

And Joe really has it, the freshness he could convey in his work is always new, thanks also to the continuous sperimentation on new materials and with new processes.

In one of his recent campaign for @Jacquemus or @CalvinKlein we can appreciate the way a fashion brand gets a distinguished tone commissioning art instead of a classic product photography. Smart brands are turning towards art like it used to be, Isn’t that a sort of contemporary renaissance we were waiting for?